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Supernormal, superoptimal, superstimuli

21 Dec

The ultimate stimulus:

The ultimate superstim

Supernormal, superoptimal, superstimuli: A spoonful of ~sugar~ makes the medicine go down. In other words, a crystalized, purified, simple carbohydrate extracted from the juice of squished ~ cane stalks will, in humans, induce the ingestion of non-preferred food/beverage item(s)–humans can be persuaded to eat or drink the strangest things if you mix in some particular saccharides. It is a potent feeding stimulus across many species for good reason–energy is extracted from glucose, and digestion changes common sweet-tasting saccharides into glucose. However, all ~ used to be rare, and never found in such purity. Certain modern cultivars (~ cane, ~ beets, most fruits and some other veggies) accumulate more ~ than their ancestors and are considered ‘improved.’ Modern techs mean it is cheaply extracted and purified by the ton, or inexpensive starch is cheaply broken up into its sugar subunits (or ‘chemistried’ into High Fructose Corn Syrup). This makes bubbly ~ water very inexpensive to produce, even if colorings and flavor enhancers are added. Such a drink is a hyperpotent ‘drink me’ stimulus. I doubt any zookeeper would give such a superstimulus drink to a non-human animal very often (but ~ does have a long history as one of The Things Animals Will Work For). Perhaps, in a few thousand years, humans will have adapted to a sugar-saturated world and not overconsume sweetened things.

The herring gull laid the little egg, which will now die–unless somebody removes the FAKE BIG EGG.

This little paper shape scares baby ducks when held overhead and moved in the ‘hawk’ direction. It remains effective even if you let the duckling stand on it first.

Before-anime baby-fic-action, another mental lever:

Now that you know about ‘supernormal stimuli,’ you may start to see them in other aspects of your life, including more that are food related. After all, deciding what makes your brain get a little too interested is quite subjective. Expect cognitive dissonance, as You Will Not Want To Believe. Good luck.

Some potential superstims: authority figures (hat tip Stanley Milgram), being part of a large crowd of humans, credit/currency/money, drugs (including cigs, alcohol, coffee), playing with fire, music, high speed transport, heavy equipment, human pheromones, storytelling, baby animals, food-like techno-products, computer games, weapons, T\/ ,gambling… and nearly ineffable stories like honor, truth, and justice.

Humans have an infinite capacity to desire–satisfied urges always reveal yet more unsatisfied desires. Evolution seemed to favor unsatisfiable, constantly seeking, greedy behavior. But seeking to fulfill *all* your desires is insane. Intelligent humans carefully choose which desires are worth the chasing. Advertising exists to insert emotion, deception, and chaos into the “carefully choose” part.

“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” Stephen Leacock

“Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.” Sinclair Lewis

Some breeds of chickens will ‘play dead’ if a real hawk gets this close. A fake hawk will induce the same reaction. If the model hawk is removed or has its eyes covered, the chicken recovers quickly. If the model with covered eyes is replaced with a pair of eyes on a stick (not shown), the chicken’s recovery is much slower.

In addition to making medicine go down… Watch a boring but useful lecture with enhanced video. Pay people to do stuff for you. Use music to distract from unpleasant things, as well as more potent ‘stupor-st!mu1!.
SSStacking T\/ ‘stacks’ well with a few necessary activities (eating, sleeping), and other potentially add!(tive ones (like drugs/eating SS ‘foods’/pron/[CLASSifIED TOP SECRET) ‘Stacking’ scares the ‘^(;,;)^’ outta me. What if to1erance develops? A child or otherwise susceptible ‘conned-sumer’ could learn to seek ever more po7en7 simul-lies, will never be completely satisfied, so will always seek more. (Interring into teh Land of More-Whores, the Land of Fauxic Schlock) What possible defense is there–other than shunnn!?

“If you’re going to let industries decide how much salt, sugar and fat is in your food, they’re going to put [in] as much as they possibly can. Why? Because they want to sell as much of it as they possibly can and we are hard-wired to like sugar, fat and salt. They will push those buttons until we scream or die.” Michael Pollan

Human tech will/already has made it possible to induce microcurrents in brain cells without a physical electrode. CorpGovcult will want to use it in the unending quest for PR0F175/P0W3R. The connedsumervictim will prolly have to keep still, limiting its use. Maybe a properly equipped luxury car ‘tester’ on the showroom floor? Every dentist, doc, and hairdresser will want one.

All images (except “Pogo Possum” from cartoonist Walt Kelley) from these sources:

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