Supernormal, superoptimal, too good to be true: A spoonful of sugar makes the medicine go down. In Other Words, crystalized, purified, simple carbohydrates extracted from the juice of squished sugar cane stalks will, in humans, induce the ingestion of non-preferred food/beverage item(s). IOW, humans can be persuaded to eat or drink the strangest things if you mix in some particular five- and six-carbon saccharide molecules. Sugar is a potent feeding stimulus across many species for good reasons-biochemically, energy is extracted from glucose, and changing related sweet-tasting saccharides into glucose is easily done. However, sugar also used to be rare, and was never found in such purity. Certain modern cultivars (sugar cane, sugar beets, most fruits and some other veggies) accumulate more sugar than their ancestors and are considered ‘improved.’ Modern techs allow for cheaply extracted and purified sugars, plus inexpensive starch is cheaply changed back into its sugar subunits or into High Fructose Corn Syrup. Perhaps, in a few thousand years, humans will have adapted to a sugar-saturated world and not overconsume sweetened things. We’ve got some evolving to do, imo.
Sugar was used as an example in order to lessen the reader’s resistance to this particular way of thinking. Sugar is generally regarded as a tasty but stupid source of calories. However, now that you know about ‘supernormal stimuli,’ you may start to see them in other aspects of your life, not all food related. After all, deciding what makes the ‘pleasure center’ of your brain get a little too happy is quite subjective. Using this way of thinking to identify other supernormal stimuli will not be so easy. Expect cognitive dissonance, as believing that you are being ganked around in many, many ways is difficult. You Will Not Want To Believe. Good luck.
“I count him braver who overcomes his desires than he who overcomes his enemies.” Aristotle
“Truth never tranquilizes. The defining property of truth is its ability to disturb. Jesus only told half the story. The truth *will* set you free. But, first it’s going to piss you off.” Solomon Short
“The truth that makes men free is for the most part the truth which men prefer not to hear.” Herbert Sebastien Aga